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Effective Date: March 18, 2024

Enoch Brothers Outdoor (“First Lite”, “we,” “us,” and "our"), part of the Enoch Brothers Inc. family of companies, recognizes that our customers value their privacy. Your privacy is important to us. This Privacy Policy ("Privacy Policy") describes the information, data collection, and other privacy practices our website currently located at (the "Site") we collect about you and explains how we handle and may share or disclose it to third-parties.  It also describes how you may control certain uses of your information. This Policy covers information that we collect about you online and information that we may collect offline and add to your online profile. By visiting the Site, you are consenting to the practices described in the current version of this privacy policy. If you have visited the Site previously, please review the privacy policy again to be sure you are familiar with its present terms. If you have any questions or concerns about the privacy or security of your information, you may contact us.

Information We Collect

Information You Provide to Us

We collect information directly from you in a number of ways, including, but not limited to;

- When you create an account on our website or order from us, we may collect information such as your name, gender, age or date of birth, email address, postal address, telephone number, user name, password, and payment information.

- When you request a catalog, join a mailing list, or otherwise request information about us, we may collect information including your name, email address, postal address, telephone number, or other contact information that you provide.

- If you order from us through a third-party retailer (for example, Amazon or eBay), we may collect identifying information about you, including your username, address, and other contact information, from that third-party, including information about your other interactions with that retailer.

- If you access our site through social media (for example Facebook, Instagram, or Snapchat), or when you post reviews of our products or service, “like” our posts, or otherwise tag us or direct a posting to us, we may collect information about you from that service, including your name, username, contact information, birthdate or age.  We may also receive information about you from your public profile information, photos, other pages or posts that you have “liked” and other profile data.  Your privacy settings on social media sites may restrict what information we obtain about you from them.

- Whenever you post publicly or share comments publicly, we may collect information about you that accompanies the post, including your name, username, email address, your photo or avatar, and any other information publicly accessible in your post.

Information We Collect Automatically

We use a variety of technologies to automatically collect certain information on our visitors and customers who visit our website or interact with our email or online advertisements.  For example, we may use cookies, web beacons, pixel tags, or other technologies.  The information we may collect includes, but is not limited to:

- We may collect information about your browser or device type, unique identifiers of any of your computers, mobile devices, or other devices used to access our site or interact with our email or online advertisements, your IP address, device model, and device operating system.

- We may collect information on the pages you visit, the date and time you visit them, the items you view, how many times you view a page or item, and concerning any emails or other communications that you open, forward, or click-through to our site.  If you use multiple devices to access our site, we may associate your usage from all of your devices together.

- Where permitted by law, we may obtain location information from the devices you use to interact with us.

Information From Other Sources

Information that you give us may be combined with other information (such as order history and demographic information) from trusted third-party sources to make our marketing efforts more efficient. Examples of other information we receive from third-party sources include updated delivery and address information, which we use to correct our records and deliver your next purchase or catalog more easily.

Combining Your Information

We may combine, link, and track the information we receive about you together with the information that we collect about you offline, across computers or mobile devices, and from social media, other third-party services, and from other sources.

How We Use Your Information

We may use the information we collect from or about you for any of the following purposes:

- To respond to your inquiries, fulfill your orders, provide you with notices about your account, notify you of changes to our policies, and to contact and communicate with you when necessary.

- To improve and enhance our website, your shopping experience, and provide you with personalized or localized content, advertising or recommendations.

- To provide you with personalized offers and advertising on and off our website, including via email, messaging or push notifications, or across other websites, mobile applications, social media, or other services you use.

- To contact you with catalogs, promotional emails, advertisements, or surveys from us or our partners and affiliates.

- To provide, optimize, measure, or improve our website services.

- For analytical, demographic, marketing, or other similar purposes.

- To detect, investigate, and prevent activities which, in our sole discretion, violate our policies, constitute fraud, or are otherwise illegal.

- To carry out our obligations and enforce our rights from any contracts entered into between you and us.

- For any other purposes that we disclose at the time you provide information or otherwise with your consent.

How We Share Your Information

We may share the information we collect from and about you in the following ways:

- Service Providers: We engage other companies and individuals to perform certain services and functions on our behalf. Examples include operating and maintaining our Site, taking orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing consultation and assistance, distributing customer surveys, processing credit card payments, and providing customer service. These companies have access to personal information needed to perform their services or functions, but may not use it for other purposes.

- Legal matters: We may release information when we believe it is appropriate to comply with applicable laws, regulations, or in response to a governmental request, to enforce or apply our Terms of Use and other agreements, or to protect the rights, property, or safety of First Lite, our customers, our employees or other third parties.

- Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy (unless, of course, the customer consents otherwise). Also, in the event that First Lite, LLC or substantially all of its assets are acquired, customer information will likely be one of the transferred assets.

- Sharing: Within The MeatEater, Inc. Family Of Companies: We collaborate within the MeatEater, Inc. family of companies to optimize communications and promotions. This involves sharing information about browsing and purchasing behavior across MeatEater, Inc. websites and targeting promotions and communications accordingly. We may share your information with other reputable companies, and they may email you information about products of potential interest. If you prefer that we not share your name and postal address with other companies, please see “How to remove your name from our mailing, sharing or email list” section below.

If we share your information with third-parties as described in this Privacy Policy, the information received by those third-parties becomes subject to their respective privacy policies and procedures.

Online Tracking and Advertising

Certain parts of our website require the use of tracking technologies, such as cookies and web beacons.  You are free to adjust your browser or operating system to limit certain tracking or to decline cookies; however, by doing so, you may not be able to use our website.

We may collect your email address via cookies and pixels on the Site through the use of trusted third party partners. These partners may combine your email information with other information they have access to, such as mailing address, so that we may serve relevant marketing offers to you via direct mail. If you do not want us to collect information about you, please contact us to opt out at

Our system does not respond to Do Not Track requests or headers from some or all browsers. Changing your online tracking or advertising preferences in your browser or operating system will not impact the collection, use, or sharing of your information by First Lite. We respond to a different online signal called the Global Privacy Control.

Children’s Privacy

You must be at least 13 years of age (or older if required by law in your jurisdiction) to use our website, create an account, or order from us.  Our website is not intended to be used by children without the direct involvement and express approval of a parent or guardian who already has an account with us.

California Residents

This section applies solely to all visitors, users, and others who reside in the State of California (“CA Consumers”) and is presented in compliance with the California state laws, including the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020(CCPA). Any terms defined in the CCPA have the same meaning when used in this notice. References to “you” and “yours” in this Notice are directed to CA Consumers only.

We do not share Personal Information with third parties for their own direct marketing purposes without your consent. California residents under 18 years old, in certain circumstances, may request and obtain removal of Personal Information or content about you and posted on our Sites. Please be mindful that this would not ensure complete removal of the content posted on our Sites by you.

Under the California Consumer Privacy Act or CCPA, and subject to exceptions, California residents have certain rights regarding their data, including:

  • The right to know the categories of Personal Information we’ve collected and the categories of sources from which we got the information.
  • The right to know the business purpose for collecting Personal Information
  • The right to know the categories of third parties with whom we share that Personal Information
  • The right to access the specific pieces of Personal Information we’ve collected and the right to delete your information.
  • The specific pieces of Personal Information we collected about you
  • The right to opt out of having your Personal Information sold. MeatEater does not sell your personal information. However, we support the CCPA by allowing California residents to opt out of any future sale of their Personal Information to third parties, as we understand that term to be defined by the CCPA and its implementing regulations.
  • The right to limit disclosure of sensitive personal information, but know that we don’t use your sensitive Personal Information (if at all) in a manner subject to that right.

California residents also have the right to not be discriminated against if they choose to exercise their privacy rights. We will not discriminate against you for exercising any of your California privacy rights and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of those rights.

To see the categories and sources of Personal Information we’ve collected over the last 12 months, the categories of sources from which we got the information, the business reasons for collecting this Personal Information, and the third parties with home we may share that Personal information with, please click here.

Exercising Your California Rights:

To submit a request, please email and use the subject line “California Consumer Privacy Act Request.”


In order to verify requests and the information in it, you must provide, at a minimum, your name and an email address and respond to a confirmation email that will be sent to that address. We may ask that you provide a photo of an official government issued ID.

Only you, or a designated authorized agent (someone legally authorized to act on your behalf and with written permission), may make a verifiable consumer request related to your Personal Information.

Sales of Personal Information / Do Not Sell My Personal Information

We do not sell your personal information with third parties for monetary consideration. However, you have the right to opt out of any future sale of your Personal Information by filling out the form available here: Do Not Sell My Personal Information.

We may share your email address with our trusted third party partners. These partners may combine your email address with other information they have access to so that we may serve relevant marketing offers to you. You have the right to opt-out of this sharing of your information. If you wish to opt-out, please contact us at or fill out the “Do Not Sell My Personal Information” form linked in the paragraph above.

We do not knowingly sell or share the Personal Information of minors under 16 years of age.

Colorado Residents

Your Colorado Privacy Rights

This portion of our Privacy Policy applies only to residents of the state of Colorado and applies only to the extent of any inconsistency with the information above. All terms not otherwise defined in this portion shall have the meanings defined under the Colorado Privacy Act (“CPA”).

How to Exercise Your CPA Rights

Please direct any rights requests (as further described below) or additional questions you may have regarding this Privacy Policy via email to or web form: Do Not Sell My Personal Information.

If you do, we will need to collect personal data and other information such as your name, email or transaction history in order to verify your identity.

Categories and Sources of Personal Information Collected About You and Purpose for Processing

We collect and process certain categories of personal information about you. Those categories and the sources of that personal information are outlined above. Please click here to be directed to that information.

Categories of Personal Information Disclosed to Third Parties

Please click here to be directed to the section of this policy that discusses how and when information is disclosed to Third Parties, and what type of information is disclosed.

CPA Rights

If you are a Colorado resident, you have the following rights regarding your personal data:

  • Right to Know and Access: The rights to confirm whether or not we are processing your personal data and to access such personal data.
  • Right to Correct: The right to correct inaccuracies in your personal data, taking into account the nature of the personal data and our purposes of the processing of such personal data.
  • Right to Delete: The right to delete personal data provide by or obtained about you.
  • Right to Obtain a Copy: The right to obtain a copy of your personal data that you previously provided to us in a portable and to the extent technically feasible, readily useable format that allows you to transmit the data to another controller without hindrance, where the processing is carried out by automated means.
  • Right to Opt-Out: The right to opt out of the processing of your personal data for purposes of: (1) targeted advertising, (2) the sale of personal data, or (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

How to Remove your Name from our Mailing, Sharing or Email List and Opt-Out of Promotional Mailings or Mobile Messaging

To remove your name from our mailing, sharing, or email list, you may send an email to  “Delete Account” must appear in the subject of the email.

For text messages, reply to any text message with the word “STOP”, or follow the instructions provided in text messages from us. You may also send an email to with your request.


External Links

If any part of the Web site links you to other Web sites, those Web sites do not operate under this privacy policy. We recommend that you examine the privacy statements posted on those other Web sites to understand their procedures for collecting, using, and disclosing personal information.

Changes to this Privacy Policy may update this privacy policy in the future. We will notify you about material changes to this privacy policy by sending a notice to the e-mail address you provided to us or by placing a prominent notice on our Web site.

How to Contact Us

If you have any comments or questions about this Privacy Policy, you may send an email to with “Privacy Policy” in the subject line.